Chapter 2
Good things to consider
When you want to achieve a goal, it’s always crucial to be prepared. Well, you’re already on the right track by reading our playbook, but there is a bit more.

We always love a prepared client, so naturally we want to give you some homework before we get in the picture. Even if you have a great idea for an app, or have a solid project you need us to unfold, there are always some things you might not have considered.
Define Your Users
Get to know your users and their needs. Users are the most important thing to understand for your concept to come alive. Define a target group that your product or concept would suit best.
Here are 9 good things to consider:
  1. When you came up with your idea, who did you think it would help?
  2. Does this audience currently buy or use something similar to what you’re creating?
  3. Why specifically do you want to create this product or service?
  4. How does your idea, product or service help your targeted audience or what problem does it solve for your audience?
  5. What are your marketing demographics? (Age, Location, Gender, Income, Education Level, Marital/Family Status, Occupation)
  6. What specific things do your buyers have in common?
  7. What are your marketing psychographics? (Personality, Attitudes, Values, Interests/Hobbies, Lifestyles, Behaviors)
  8. How do you determine if there are enough people that fit your targeted criteria?
  9. Where is your target audience “hanging out” online?
Who else is out there
In times like these, it’s pretty certain that someone else has had the same idea as you. Of course, they didn’t execute it as well as you will, or the exact same way you did, but have a look at their work. Inspiration and refinement can come from many things, but it’s important to know your competitors.
You’ve probably spent a lot of time thinking about your project and you’ve got a lot of great ideas, but we need to take a step back and think about what you’re trying to achieve. For your project to be successful, it needs to solve problems. Think about this and write it down in a simple sentence for each type of your user:

As a [type of user], I want [some goal] so that [some reason].

An example could be:
As a high educated female, I want to get my news as fast as possible so that I can get on with my everyday doings.
To keep down cost and risk, we need to focus on the essentials. The Minimum Viable Product (MVP) is as much a learning opportunity as a product. It has the core features needed to go live, and no more.

In short it means we like to trim the fat off the meat. What do we really need in the project to succeed? What would be left out and saved for later? These are the questions we try to raise in every project.

You can get a lot more info about what MVP is, in this article from Eric Ries
Web vs App
If you're planning to create a mobile presence for your business, organization or concept. One of the first considerations that will likely come to mind, is whether you should create a mobile application for users to download through App Store/Google Play or a responsive website (perhaps both or even something in between).
Responsive websites and apps can look very similar at first-glance, and deciding which is most suited to your needs will depend on a number of factors, including target audiences, available budget, intended purpose and features required.

When it comes to deciding whether to build an application or a responsive website, the most relevant choice really depends on your end goals. If you are developing an interactive game, an app is probably going to be your best option. But if your goal is to offer quick accessible mobile-friendly content to the widest possible audience, then a responsive website is probably the way to go. In some cases you may need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a responsive website should be considered your first step in developing a web presence, where as an app is useful for developing a specific solution that cannot be effectively accomplished via a web browser.
Don't forget
Be realistic. To be quite frank, that’s all there is to say.
It’s safe to say that nobody will visit your website or download your app just because it’s good. People need to know about it and that’s why you need to ensure that there are resources available for strategy and marketing. Some products need more marketing than others, so consider the specific needs for your product.
Support is a requirement when making a product, it’s always a good idea to make it easy for your users to get in contact with you. When your product is up and running, chances are that users will start contacting you with questions and/or requests. By having a strategy for support, you are ready when the phones start ringing.
Next chapter
Chapter 3
What we do